Contact activity management is a process that lets you create, update and manage records and activities. The skeleton of this system is composed of contact records. The muscles are the activities. You could call ActionWare a smart database because it maintains all your information in a database of records, and it lets you access the information using activities.
Contact and activity management refers to the complex interaction of people and events that lets you accomplish your work more efficiently. ActionWare is designed to manage contacts and activities as efficiently as possible.